InsurChoice – NFP’s Digital Marketplace

InsurChoice offers you the ability to personalize your protection program — bringing you quick, convenient, holistic coverage with incredible cost-saving discounts across a variety of top-rated insurance products and carriers. Our program is simple, fast, and always online. Find coverage in the blink of an eye!

Competitive Pricing
Custom-tailored Coverage

simple. personal. digital

All-around protection for what matters most to you — spanning the entire breadth of NFP’s focused expertise. 

  • InsurChoice provides a unique one-stop digital marketplace that offers choice.
  • InsurChoice’s simple and easy online enrollment form shops plans from top insurance carriers to provide more coverage options and multiple insurance discounts with the best possible rates available.
  • InsurChoice products are all directly billed and administered on a platform that requires zero cost – so there are zero fees to participate!
  • InsurChoice is accessible 24/7/365. Products will be added to the marketplace regularly.


Frequently Asked Questions

I’ve heard the name InsurChoice. What exactly is it?

InsurChoice is NFP’s Voluntary Personal Insurance Program offered to employees/members of a particular organization or company. The program allows these folks to purchase multiple personal insurance products through NFP. 

Is this program like other Affinity Programs?

Not exactly. InsurChoice is NFP’s Voluntary Personal Digital Marketplace. We directly bring in over 10 of our top-rated insurance carriers to the employee. This gives the best rate available and allows us to customize insurance policies specific to their individual needs. Another important item to note is there are NO COSTS if someone wants to explore and check out the products that interest them. However, if that individual decides to purchase a product or policy, there is a cost. This program is NOT payroll deducted, so the billing is set up directly with the individual, offering multiple convenient payment options for them to choose, leaving little to no admin work. 

Are there discounts available?

The program offers multiple insurance discounts up to 40% including, AAA, Advanced Quote, Multi-Policy, Safe Driver, Accident forgiveness, and many more. Most of the carriers we work with also offer Telematics or User-Based Insurance. For example, our Safe Driver discount allows individuals to enroll in the program, drive, and start saving. The rate is based on the individual’s driving habits over 90 days. The average savings for new participants is over $600/year!

How is the program supported?

The program is supported through NFP offices as well as our carrier partnerships.

What states do you write in?

The program is trademarked and licensed to do business in all 50 states. We have groups that have employees all over the country! 

Okay, so now that we understand what InsurChoice is, how does it all work, and how do we get enrolled in the program?

That’s a great question, and we like to hear that! Most organizations that become aware of the program want to enroll. Typically, we set up a call with the group to go over the process and answer any questions. Unlike other Affinity programs, the NFP InsurChoice team will not directly solicit the group. During the call, the group will pre-determine how they want to distribute and communicate the info to the members. We set your organization up with marketing material and a unique hyperlink specific to your organization where it can be embedded on emails, benefits enrollment pages, intranet, etc. This provides a complete digital experience for the individual and ongoing dialogue with a licensed NFP representative to answer questions and collect information to provide a quote. There are no fees to the organization to set up the hyperlinked/branded site. This is how most individuals access the program. It also allows us to track where or what group the activity is coming from.

When can we get started?

Whenever you’d like; this program is available to your organization throughout the year. There isn’t a term length of the contract and you can opt out of the program at any time. So, it is completely up to when you’d like to ramp up your overall employee/member experience.